What to Say on Social Media
Our Guide to Content Pillars
Are you struggling to come up with content ideas for your social media platforms? Do you find yourself staring at a blank screen, unsure of what to say? You're not alone! Many businesses and individuals face this challenge. But fear not, we have a solution for you - content pillars! In this blog post, we'll walk you through how to use content pillars to quickly and easily generate content ideas for your social media, without any anxiety attached. Let's dive in!
What are Content Pillars?
Content pillars are topics or themes that form the foundation of your content strategy on social media. Once defined, they serve as a framework to guide your content creation process. They help you create the right content for your target audience consistently and efficiently. Think of them as the main categories or themes that you want to focus on in your social media posts.
The Three Content Pillars:
We recommend working with three content pillars to keep your content focused and organized. Here are some examples of content pillars that you can consider:
Educate: This pillar focuses on providing valuable information and insights to your audience. It can include educational content about your industry, your products/services, facts and figures, tips and tricks, FAQs, and more.
Promote: This pillar is about promoting your offerings, products, services, and events. It can include promotional content, special offers, client testimonials, client reviews, and showcasing your products or services.
About: This pillar is about sharing personal and behind-the-scenes insights about yourself, your business, your values, and your clients. It can include introducing yourself, sharing your business story, sharing your values, and highlighting your clients.
How to Use Content Pillars: To get started with using content pillars, grab a piece of paper or open a blank document and jot down some idea starters for each pillar. Don't overthink it, just brainstorm and jot down your ideas. Here are some examples to help you get started:
Educate:
Share industry statistics and insights
Provide tips and tricks related to your niche
Share facts and figures about your products or services
Share recommendations and shortcuts related to your industry
Share inspirational quotes related to your niche
Promote:
Showcase your products or services
Share special offers, promotions, or upcoming events
Highlight client reviews and testimonials
Share results or success stories from your offerings
Break down the details of your products or services
About:
Introduce yourself and share your story
Share personal insights, such as your hobbies, favorite things to do, or places to holiday
Introduce your team and share behind-the-scenes glimpses of your business
Share your values and causes/charities you contribute to
Highlight your target market and ideal clients
Pro Tips:
Don't be afraid to use Google, Pinterest, or other sources to generate ideas for quotes, facts, figures, and industry information.
Remember to plan your social media feed strategically, starting from the bottom right, to ensure a cohesive and visually appealing look.
Content pillars are a powerful tool to guide your social media content strategy. By defining your content pillars and brainstorming ideas within each pillar, you can easily come up with content ideas without feeling overwhelmed. So, grab a pen and paper, jot down your content pillars, and start brainstorming!
Remember, done is better than perfect. Happy content creation!
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