Navigator College came to us with one goal, to breathe new life into their digital presence and reach millennial parents.

Navigator College knew that their target market and where they spend their time had drastically changed in the last 10 years. Parents of young children now look to digital platforms more than ever to research education options for their kids. Therefore, to adapt and thrive in this evolving landscape, we joined forces with Navigators to help them embark on a digital revitalisation for the college.

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Here's how we assisted NAVIGATORS in achieving THEIR goals

Navigator College had a reputable and recognisable logo. However, as often happens in large organisations, maintaining consistency in logo usage became a bit of a challenge. As a result, over their 10 years of existence, their logo and it’s colours, fonts and accompanying assets had varied.
We therefore got to work reworking a comprehensive set of Brand Guidelines for the college, bringing together a set stringent of rules to ensure their brand identity remains true and consistent.
In today's digital world, a robust social media presence is crucial for any business but especially true when your ideal client lives and breathes the platform - aka, a millennial mother!
We now help Navigator College with Social Media Content Creation each and every month, curating eye-catching content that maintains consistency with their brand and help promote the college as an ideal place for young children to commence their education journey.
Perhaps the largest task of them all was rebuilding their website from scratch. Their site had to not only promote their college to knew viewers but house internal communications and parent portal to existing families of the college.
We focused on highlighting the key messages and emotions a millennial parent is looking for when deciding on which school to send their child. Through market research we identified their decision is based on a number of factors and we were sure to build our site around addressing each one.
This involved all new imagery, copywriting, user flow design and site build. The result is a captivating, warm and welcoming site - perfectly matching their college values.

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To ensure Navigator College’s brand image remains consistent across all touchpoints, we also design all college stationary from Annual Yearbooks & School Event Invites.
To further supercharge their social media presence, we've orchestrated a series of video productions. We have designed these videos to go beyond just conveying key messages; they artfully capture the very essence and emotions that define the school and its environment.
Using this rich footage, we're now able to craft short form, attention-grabbing videos tailor-made for sharing across various social media platforms
Now with all their digital assets performing perfectly, we’re able to help Navigator College run successful paid advertising campaigns across social media to drive action and conversions.